Blog
- Trust & Moderation4 min read
Why zero negative reviews should make you a little suspicious
A perfect record sounds reassuring, but at scale it's statistically unusual. Here's why an all-positive review record deserves a second look, not blind trust.
- Reading Reviews4 min read
Reading between the lines: short reviews versus detailed ones
A one-word review and a five-paragraph one aren't just different lengths, they carry different kinds of information. Here's how to read each.
- Writing Reviews4 min read
If a business asks you to remove an accurate review
A polite request or a pressure campaign, either way you have options. Here's how to think through a takedown request without caving or digging in unfairly.
- Reading Reviews4 min read
How review recency should affect how much weight you give it
A glowing review from three years ago and one from last week aren't equally useful. Here's how to factor age into how much a review should count.
- Trust & Moderation5 min read
A review platform versus a complaint board
They can look similar from the outside, but a genuine review platform and a complaint board serve different purposes and produce different information.
- Reading Reviews4 min read
What a star rating alone doesn't tell you
A 4.5 can mean very different things depending on how it was earned. Here's what the number hides and where to look instead.
- For Businesses5 min read
How a business should — and shouldn't — respond to reviews
A defensive reply to a bad review often does more damage than the review itself. Here's what a response that actually helps looks like.
- Writing Reviews4 min read
Should you leave a review right away, or wait?
The right timing depends on what you're reviewing. Here's how to decide when your review will be most accurate and most useful.
- Reading Reviews5 min read
What makes a review actually useful to another shopper
A five-star rating with no detail helps almost no one. Here's what separates a genuinely useful review from a number.
- Trust & Moderation5 min read
How to spot a pattern of fake reviews
Individual fake reviews are hard to catch. Patterns across many reviews are not. Here's what to look for before you trust a business's rating.